Privacy policy

This Privacy Notice (the “Notice“) describes the information that BStone (Xiamen) e-commerce co,.ltd. and/or its affiliates (“CS“, “we”, “us”, “our”) collect and process from visitors to our website (the “Website”). It also describes our practices for collecting, using, maintaining and processing your information, and the rights and options available to you with respect to the personal data we process.


We process information you provide us when you submit an inquiry through our Website, by email or through another contact channel

You can submit an inquiry through our online contact form or by calling, emailing or writing to us. We will collect the information you provide in the inquiry, which typically includes your name, email address, other contact information, country/state, and the text of your message. We refer to this as “Inquiry Information”. The mandatory fields for completion of our online contact-us forms will be marked as such.

We process your information when you register as a user on the Website.

If you register as a user on the Website via the “Personal Area” feature on the Website, we will collect and process your name, email address, and chosen account password. We will also collect information about products and styles you liked, your answers to our design style questionnaires etc. The above information is referred to as “User Account Information”.

You do not have a legal obligation to provide us with the abovementioned information; however, if you choose not to provide this information we may not be able to respond to your inquiry or register you on the Website.

We also collect analytics information about your use of the Website.

When you use the Website, we record and collect certain information about your interactions with the Website, including the IP address from which you access the Website, the page you visited before accessing the Website, time and date of access, type of browser used, language used, links clicked, and actions taken while using the Website. We refer to this as Analytics Information“.


To respond to and handle your inquiry.

We will use your Inquiry Information to contact you about your inquiry and handle your inquiry.

To allow you access to administer your user account on the Website.

We will use your User Account Information to administer your user account on the Website.

To send you administrative and marketing communications

We will use your Inquiry Information and User Account Information to send you administrative communications regarding your use of the Website. We may also use your information to send you our newsletters and other marketing communications about CS’s services and products via email. Where we also wish to send you marketing communications via SMS text messages, we will ask for your explicit consent. You will be able to withdraw your consent to receive marketing communications via email or via SMS text messages at any time via the “unsubscribe” link enclosed in each marketing communication you will receive from us.

We will use the Analytics Information for enhancing and developing our Website.

We will use the Analytics Information for development and enhancement of the Website, our email communications and the products and services we offer to customers and users. We also use Analytics Information to better understand the market in which CS operates in and for managerial reporting and business planning.


We will not share your information with third parties, except in the events listed below or when you provide us your explicit and informed consent.

We will share your information with our service providers who help us to operate the Website and our business.

We will share your information with our service providers who assist us with the internal operations of our business and the Website. These companies are authorized to use your personal information in this context only as necessary to provide these services to us and not for their own promotional purposes.

We will share your Information with competent authorities if you abused your right to use the Website or violated any applicable law.

If you have abused your rights to use the Website, or violated any applicable law, we may share your information with competent authorities and with third parties (such as legal counsels and advisors), for the purpose of handling of the violation or breach.

We will share your Information if we are legally required to do so.

If we are required to disclose your information by a judicial, governmental or regulatory authority.

We will share your Information with third-parties in any event of change in CS’s structure.

If CS’s operation is reorganized within a different framework, or through another legal structure or entity (such as due to a merger or acquisition), we will share your information only as required to enable the structural change in the operation of CS.

We do not sell your information.

We do not sell your information, nor have we done so in the past 12 months.


We use cookies as detailed in our Cookie Policy.

We may use cookies on the Website for the Website’s ongoing and standard operation, including to collect statistics about the use of the Website, to verify details, to adapt the Website to your personal preferences, for information security purposes and more. For more information about what cookies we use, the purposes of such use, and how you can disable the use of cookies on your device, please see our Cookie Policy.

You can always delete or disable cookies.

You can always delete the cookies saved on your device through the settings of your computer browser or device. You can also disable cookies for future use through the settings of your computer browser or device.


We will retain your information for as long as we need it to operate the Website and interact with users, and thereafter as needed for record-keeping purposes.

We will retain your Information for the duration needed to support our ordinary business activities operating the Website and interacting with users. Thereafter, we will still retain your personal information as necessary to comply with our legal obligations, resolve disputes, establish and defend legal claims and enforce our agreements.

We implement measures to secure your Information

We implement measures to reduce the risks of damage, loss of information and unauthorized access or use of information. However, these measures do not provide absolute information security. Therefore, although efforts are made to secure your personal information, it is not guaranteed, and you cannot expect that the Website will be immune from information security risks.


We will internationally transfer your Information only in accordance with applicable data protection laws.

If we transfer your personal data for processing at locations outside your jurisdiction, we will abide by data transfer rules applicable to these situations.